When the Hot Wheels Twin Mill debuted at 2001 SEMA, the other items in the booth received significant attention as well, they were just props, but had so much demand, they became licensed products!
The above photo was found on http://www.watsonsoftware.com/cars/index_2k1.htm The above photo, a moment later shows the opening of the roof, and off to the right, the rims display, photo by the kindness of Carson Lev When I was at the 50th Anniversary Hot Wheels event, I learned about the pivotal role of Carson Lev in the Hot Wheels merchandising and licensing, which started with his job interview, and how he was central to the Twin Mill being completed as a full size real car, from the moment he was hired. Not having a very good memory, let me paraphase and boil it down like this: Great interview, and when given that last "do you have any questions" he replied, "what about the Twin Mill?" and bingo, the exec interviewing him saw an enthusiast with gumption and moxie. He was given the Twin Mill project, and no budget, as the exec was sure that anyone that enthusiastic would work miracles and complete what had fallen by the side and forgotten about It wasn't a ri...